As a brand built by black women, we exist to embolden women
like us to confidently embrace their natural beauty. Through
expertly-crafted, responsibly-sourced, and tailor-made beauty
experiences, we’ll deliver on this commitment - making beauty
products that really work well for women of color.
What drives us at Bolden, is to do the necessary work and earn
our place as a trusted voice that inspires women to nurture,
value, and love their natural beauty.
We’ll know we’ve been successful when our products are
accessible, recognizable, and desired worldwide - strengthening
our commitment to the women we so proudly serve.
In simple terms, we’re committed to helping to shape a global
conversation about inclusive standards of beauty - where brown
girls and women everywhere feel empowered to celebrate the
natural beauty of the skin they’re in.