Privacy Policy

Effective Date: October 15, 2026

At Bolden, we value your trust and are committed to protecting your privacy. This Privacy Policy explains how The Bolden Company LLC ("Bolden," "we," "us," or "our"), a company based in Texas, United States, collects, uses, shares, and protects your personal information when you visit our website, www.boldenusa.com (the "Site"), purchase our products, subscribe to our communications, or otherwise interact with our services.

This Privacy Policy applies to information collected through our Site and related online services.

1. Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you interact with our Site, and information received from third-party service providers and partners.

Information You Provide

When you place an order, create an account, subscribe to our newsletter, participate in promotions, or contact us, we may collect:

• Name and contact information, including email address, phone number, and billing and shipping addresses.

• Order details, purchase history, and product preferences.

• Payment and transaction information processed through our secure payment providers.

• Account information, if you create an account.

• Product reviews, survey responses, comments, and customer service communications.

• Marketing preferences and information voluntarily submitted through promotions, giveaways, or other forms.

Information Collected Automatically

When you browse our Site, we and our service providers may automatically collect:

• IP address, browser type, operating system, and device information.

• Pages visited, products viewed, and links clicked.

• Referral sources and interactions with advertisements.

• Shopping cart activity and browsing behavior.

• Cookies, pixels, and similar tracking technology data.

• Approximate geographic location derived from your IP address.

Information From Third Parties

We may receive information from service providers and partners that support our e-commerce operations, advertising, analytics, payment processing, and customer communications.

2. How We Use Your Information

We use personal information to operate our business, improve your shopping experience, and communicate with you.

Specifically, we may use your information to:

• Process payments, fulfill orders, and manage returns or refunds.

• Provide shipping updates and other transaction-related communications.

• Respond to questions, requests, and customer service inquiries.

• Personalize your shopping experience and recommend relevant products.

• Send promotional emails, newsletters, special offers, and product announcements in accordance with applicable law and your marketing preferences.

• Analyze website traffic, customer behavior, and marketing performance.

• Display relevant advertisements and measure advertising effectiveness.

• Detect fraud, protect our systems, and maintain website security.

• Comply with applicable laws and legal obligations.

We may also use aggregated or de-identified information to understand trends, improve our products, and evaluate business performance.

3. Shopify and Payment Processing

Our online store is powered by Shopify Inc., which provides the e-commerce platform through which we sell our products.

Shopify and our authorized payment providers process and store certain personal and transaction information necessary to operate our store, complete purchases, prevent fraud, and support other business functions.

Payment information is handled through payment processors using security measures designed to protect sensitive financial information. Bolden does not generally receive or store complete payment card numbers when transactions are processed through these providers.

Payment processors may retain transaction information as necessary for payment processing, refunds, fraud prevention, dispute resolution, and compliance with legal requirements.

For more information about Shopify's privacy practices, please visit:

https://www.shopify.com/legal/privacy

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate our Site, understand how visitors interact with it, and improve our marketing efforts.

These technologies may include:

Essential Cookies: Necessary for core website functions, including shopping carts, checkout, security, and account access.

Analytics Cookies: Help us understand website traffic, visitor interactions, and shopping behavior so we can improve our Site.

Advertising Cookies and Pixels: Help us measure advertising performance, reach relevant audiences, and display advertisements on platforms such as Facebook, Instagram, Google, YouTube, and TikTok.

Preference Cookies: Help remember certain settings and preferences to improve your browsing experience.

You can manage cookies through your browser settings and, where available, through the privacy preference tools provided on our Site.

Disabling certain cookies may affect website functionality. Where required by applicable law, we obtain consent before using non-essential cookies and similar technologies.

5. Digital Advertising and Marketing

Bolden uses digital advertising and marketing services to introduce customers to our products, communicate special offers, and measure campaign effectiveness.

We may work with advertising and analytics providers, including Meta, Google, and TikTok, to understand how visitors interact with our Site and advertisements.

Depending on the technologies and services enabled, these providers may receive information such as device identifiers, IP addresses, website activity, purchase events, or appropriately protected customer contact information.

This information may be used to:

• Measure advertising performance and conversions.

• Display advertisements to people who have previously visited our Site.

• Reach audiences who may be interested in our products.

• Improve the relevance and effectiveness of marketing campaigns.

Certain disclosures for personalized advertising may qualify as "sharing," "selling," or "targeted advertising" under applicable privacy laws, even when no money is exchanged for personal information.

Where required by law, we provide customers with the ability to opt out of these activities.

6. How We Share Personal Information

We do not sell customer contact lists to third-party marketers for their independent marketing campaigns.

However, we may disclose personal information to trusted service providers and business partners when reasonably necessary to operate our business, provide services, or support our marketing activities.

These may include:

• E-commerce providers: Shopify and related service providers that support our online store.

• Payment processors: Providers that securely process payments, refunds, and transactions.

• Shipping and fulfillment partners: Warehouses, logistics companies, and carriers that deliver orders.

• Marketing and advertising partners: Platforms that support email marketing, digital advertising, analytics, and campaign measurement.

• Customer support providers: Services that help us respond to customer inquiries and manage customer relationships.

• Technology and analytics providers: Companies that support website performance, security, and business analytics.

We may also disclose information when required by law, to protect our rights or the rights of others, to investigate suspected fraud, or in connection with a merger, acquisition, restructuring, or sale of business assets.

We expect service providers acting on our behalf to handle personal information appropriately and in accordance with applicable contractual and legal obligations.

7. Email Marketing Communications

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you information about new products, promotions, skincare tips, special offers, and other Bolden updates.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Opting out of promotional communications does not prevent us from sending necessary transactional messages, such as order confirmations, shipping notifications, or important service updates.

We do not sell our email subscriber lists to third parties for their independent marketing purposes.

8. Your Privacy Rights and Choices

Depending on where you live and which privacy laws apply, you may have the right to:

• Access: Request information about the personal data we maintain about you.

• Correction: Request correction of inaccurate personal information.

• Deletion: Request deletion of certain personal information, subject to legal exceptions.

• Opt-Out: Opt out of certain disclosures of personal information or processing for targeted advertising.

• Data Portability: Request a copy of certain personal information in a portable format.

• Withdraw Consent: Withdraw previously provided consent where our processing relies on consent.

• Appeal: Appeal certain decisions concerning privacy rights requests, where applicable law provides this right.

We will not unlawfully discriminate against you for exercising your privacy rights.

To submit a privacy-related request, contact us at:

service@boldenusa.com

We may need to verify your identity before processing certain requests. We will respond within the timeframes required by applicable law.

Certain information may need to be retained for legitimate purposes, including completing transactions, maintaining financial records, preventing fraud, and complying with legal obligations.

9. U.S. State Privacy Disclosures

Bolden is based in Texas and serves customers throughout the United States. Depending on applicable law and our business activities, residents of certain states may have additional privacy rights.

These laws may include the Texas Data Privacy and Security Act (TDPSA), the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), and other applicable state consumer privacy laws.

Where these laws apply, eligible consumers may have additional rights to access, correct, delete, or obtain copies of their personal information and to opt out of certain data processing activities.

For purposes of applicable state privacy laws, the categories of personal information we may collect include:

• Identifiers, such as names, email addresses, and IP addresses.

• Commercial information, including purchase and transaction history.

• Internet or electronic network activity, including browsing and website interactions.

• Approximate geolocation information.

• Customer communications and information voluntarily provided.

• Inferences concerning product preferences or shopping interests.

We may disclose relevant categories of this information to service providers and advertising partners for the purposes described in this Privacy Policy.

Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control (GPC), for the browser or device from which the signal is received.

Customers may submit applicable privacy requests by emailing service@boldenusa.com or using the privacy preference and data-sharing opt-out tools made available on our Site.

We do not knowingly sell or share the personal information of children under 16 for cross-context behavioral advertising without any consent required by applicable law.

10. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

• The nature of the information collected.

• The duration of our customer relationship.

• Business and operational requirements.

• Accounting, tax, and recordkeeping obligations.

• Fraud prevention, dispute resolution, and legal compliance.

When personal information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.

11. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

Our e-commerce platform and payment service providers employ security measures appropriate to their services, including encryption and payment security controls.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.

We encourage customers to use strong passwords, protect account credentials, and contact us if they suspect unauthorized activity involving their information.

12. Children's Privacy

Our Site is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without appropriate parental consent.

If we become aware that we have collected personal information from a child under 13 without the required consent, we will take appropriate steps to delete that information.

Parents or guardians who believe their child has provided personal information to us may contact service@boldenusa.com.

13. International Data Transfers

Bolden operates primarily in the United States, but some of our service providers may process or store information in other countries.

As a result, personal information may be transferred to and processed in jurisdictions with data protection laws that differ from those in your place of residence.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

14. Third-Party Websites and Services

Our Site may contain links to third-party websites, social media platforms, or services that Bolden does not own or control.

This Privacy Policy does not govern the privacy practices of those third parties.

We encourage you to review their privacy policies before providing personal information or interacting with their services.

Bolden is not responsible for the content or privacy practices of independently operated third-party websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.

When changes are made, we will update the effective date at the top of this page.

If changes are material, we will provide additional notice where required by applicable law.

We encourage you to review this page periodically to stay informed about how we protect your information.

16. Contact Us

If you have questions about this Privacy Policy, how we handle personal information, or wish to exercise your privacy rights, please contact us.

The Bolden Company LLC

Texas, United States

Website: https://www.boldenusa.com

Email: service@boldenusa.com

Thank you for trusting Bolden with your skincare needs.