Under eye patches have become one of the biggest beauty trends in recent years. What started as a simple self-care ritual at home has evolved into an everyday skincare essential and even a fashion accessory. From skincare routines to red carpet prep, under eye patches are a staple in beauty.

You may have spotted Love Island's Olandria Carthen wearing our Bolden Awake Under Eye Patches on her Instagram story while getting ready for the 2026 ESSENCE Black Women in Hollywood event, proof that under eye care is key to achieving flawless glam. 

credit to Olandria's Instagram story

When we first launched under eye patches, many people didn’t understand our vision. Why would anyone wear eye patches at home, let alone in public, especially ones that were bold, bright, and unapologetically visible? But our mission has always gone beyond trends. We created our eye patches and eye cream to meet a real need in our community. Under-eye concerns like puffiness, dark circles, and fine lines are common and require targeted products. 

In this guide, we’re breaking down everything you need to know about under-eye care: why it matters, how to treat common concerns like puffiness and dark circles, and the best products to help you achieve brighter, smoother, and more refreshed skin.

Why Under Eye-Care is Important:

The skin under and around your eyes is the thinnest on not only your face, but your entire body. Your under-eyes don’t have a lot of collagen or many oil glands, which makes it harder to retain elasticity and moister. This means that your under-eye area is more prone to fine lines and one of the first areas where visible signs of aging appear (NIH, 2015). Dark under-eye circles are another common issue, and can be caused by a range of things from genetics and lack of sleep, to having poor circulation. And lets not forget direct sun exposure and that our faces are constantly moving, making your under-eyes an important area that requires attention and specific care.

What Under-Eye Patches and Eye Cream Do, and How to Use Them:

Eye cream delivers concentrated nutrients and antioxidants to your under-eye area, helping to brighten dark circles, reduce puffiness, and smooth the appearance of fine lines. A little goes a long way, and it is important to be gentle when applying eye cream. Use your ring finger to gently tap it in, moving in an upwards motion. Consistent use can lead to long-term maintenance and improved appearance. We recommend using our Bright & Firm Under Eye Cream right after you apply your serums morning and night for best results.

Eye patches deliver concentrated ingredients to your under-eye skin through a hydrogel patch, ensuring maximum absorption. Eye patches help reduce the appearance of puffiness and dark circles by providing intense hydration to plump and smooth skin. Simultaneously, they deliver targeted ingredients that brighten the area. While you can see long-term results through consistently using eye patches, they’re perfect for when you need a quick boost to your under-eye area, like during glam prep or after an especially bad night of sleep. Our Bolden AWAKE Under Eye Patches can be worn for up to 30 minutes for maximum impact, and unlike some others on the market, they won't go sliding around your face.

The Takeaway

Your under-eye skin is delicate and requires targeted skincare products to achieve and maintain a refreshed, youthful appearance. Using a high-quality eye cream and under-eye patches can help reduce puffiness, brighten dark circles, and smooth the appearance of fine lines. 

If you’re looking for long-term results, incorporating an eye cream into your daily morning and nighttime skincare routine is essential. Look for eye creams like our Bright & Firm Under Eye Cream that are specifically formulated to hydrate, firm, and brighten the under-eye area over time.

For a quick boost, under-eye patches, like our AWAKE Under Eye Patches, are an effective solution to reduce puffiness and brighten tired eyes. They’re perfect for use before applying makeup or after a night of poor sleep.

For optimal results, use under-eye patches regularly alongside your eye cream. This combination supports long-term under-eye care while providing immediate solutions to keep your skin smooth and hydrated.

 

Author bio: 
Chabelis works at the intersection of beauty, wellness, community, and culture, creating work that reflects the moment and celebrates collective experience.